On site, I always ask the director the same thing: “Who uses AI here?” The answer is usually “nobody, or almost.” Then I ask the teams. Everything changes.

The salesperson pasting call notes into ChatGPT. The assistant having a free AI proofread contracts. Marketing generating visuals on a personal account. It’s called shadow AI: real, useful usage — but invisible and unframed.

Why it’s a problem

AI isn’t the problem. The blind spot is.

What we do instead

We don’t ban it — that just pushes it further into the dark. We bring it to light:

  1. List the real usage, no judgement. A field audit, not an HR survey.
  2. Move what matters onto business accounts, with confidentiality commitments.
  3. Write two pages of simple rules. Not an 80-page binder no one reads.

Shadow AI isn’t a failure. It’s a signal: your teams already get it. Your job is to make it safe.