The question I get most: “We want to do AI — where do we start?” Wrong question. The right one: where are you losing time today?

Follow the time, not the hype

AI is only worth it where it returns time or quality. So we start by observing. Concretely:

Those three questions beat any seminar on generative AI.

Three workstreams, not thirty

An SME can’t run everything at once. We pick three, on two criteria: business pain (does it really hurt?) and team demand (do they want it?). What ticks both goes first.

Measure from the first pilot

Before / after. Time per case, error rate, satisfaction. If you don’t measure, you’ll never know if it works — and you won’t convince the next team.

That’s it. No magic. A serious AI audit is this: look at the reality on the ground, prioritise, measure. The rest is noise.